Bluesky Shifts Strategy with New Group Chat Feature
The social network Bluesky has launched a new group chat feature for up to 50 people. The company has changed its strategy to focus more on smaller communities instead of just public posts. This change comes as Bluesky tries to compete with X, which has many more users. Users have a lot of control over their chat invitations, but they cannot share photos yet. In addition, Bluesky has introduced a new QR code feature so people can share their profiles easily.
The social network Bluesky has launched support for group chats. The company released this feature on Thursday in its latest app update. This is part of a new plan to make Bluesky more competitive with X, the app that Elon Musk owns. Recently, X has focused heavily on chats and released a standalone XChat app. Now, Bluesky has started to offer a more private way for people to interact.
Currently, Bluesky group chats support up to 50 people. The company has stated that it might increase this limit in the future. Chat creators can manage their groups easily. They can decide who joins and they can generate an invite link. People can share this link anywhere on the web.
Bluesky wants to focus more on communities. Until now, people have used Bluesky mainly to reach a wide public audience. However, the app's growth has slowed down. Today, Bluesky has about 44.8 million users, while X has 600 million monthly active users. If Bluesky wants to grow, it will need to offer different forms of social connection.
Alex Benzer, the head of product, has explained the new strategy. He said that people will soon be able to create, join, and post in specific communities. These communities will have their own web addresses. Users can make them public, private, or invite-only. This plan is interesting because X actually shut down its own communities feature in April because of spam.
Chat participants have strong control over their experience. They can decide who can invite them to new chats. At the moment, users cannot share media like photos in group chats. Bluesky needs to add more safety systems before it allows media sharing. Finally, the update has also introduced a new QR code feature. This allows users to share their personal profiles very quickly.
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What is Bluesky's main reason for adding new community features?
Present Perfect
We use the present perfect to describe an action that happened in the past but has a result or importance in the present.
“The social network Bluesky has launched support for group chats.”
What to know · B1
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Scenario: You are discussing a new app feature with a colleague.
- 01“Have you tried the new update?”
- 02“They have introduced some great features.”
- 03“I will generate a link for you.”
Register tip · informal
🔑Key Phrases
Used when software adds a new capability.
The website finally added support for group chats.
Refers to a different direction a company is taking.
Management has created a new plan to increase sales.
A common business metric for measuring social media popularity.
The game has over one million monthly active users.
Describes a private group or event.
The party is an invite-only event.
🎙️ Article Audio — Kokoro TTS
Bluesky Shifts Strategy with New Group Chat Feature
Adapted from TechCrunch · Read the original. LinguaPress rewrites the facts as original graded-reader text for language learners.
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